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Create Your Own Awesome Marketing Data Dashboard

Last Updated:
4th November 2014
Analytics Tool Reviews

Having good quality data to measure the effectiveness of your digital (and offline) campaigns is essential. I spend a large percentage of my time on improving the way that I can measure the effectiveness of the projects that I’m working on. Without this, I’d never learn anything.

There are a lot of challenges that come with this – one of which can be information overload.

As a digital marketer, I have an obsession with data. I literally will not embark on a campaign unless I can effectively measure its performance. That said, I can sometimes go a little too far and have so much data coming in that there just isn’t the resource to decipher it all. We’ve all been there, whether it’s that your client doesn’t care about anything else but sales, or if it’s a case where you use so many different programs to track things that simply extracting data can take you a couple of hours, there’s always a challenge.

This is where dashboards come in.

Digital Marketing Dashboard

I’ve been using dashboards for some time now; the majority of these were custom developed or some kind of crazy Excel spreadsheet. These techniques are either incredibly expensive or they’re just too rigid to offer all the insight needed.

To strike a balance between the two, I’ve spent the past few months looking for solutions. Luckily for me, I’ve found an awesome solution that both gives me the various data that I need and also doesn’t cost a fortune – in fact, I can even do it for free. The solution that I’m talking about is Cyfe.

Note: I have no affiliation with Cyfe at all. I starting using the platform around 2 months ago and have been so impressed that I want to share my findings with you all.

In the video above, I go into great detail on how to set up new dashboards within Cyfe, link up to a number of different services, track the performance of multiple campaigns, plus much more. It’s very detailed so make sure you watch it.

What Can You Do With Cyfe?

Just to give you an overview of what’s actually possible when using Cyfe, here’s a quick overview…

  1. Pull in data from a huge number of data sources into one integrated dashboard.
  2. Use a free account to track up to five different sources of data or a premium account ($19 p/month) to track unlimited data.
  3. Plug in the dashboards to a TV and rotate through different screens in an ongoing live loop.
  4. Pull off PDF or flat image reports, or schedule reports to run on specific days/timescales.
  5. Select a date range to pull in information from all of your different data sources at once.

One of the big advantages of Cyfe is the sheer number of services that you can integrate into your dashboards. Alongside this comes the bonus that you don’t even need to have paid accounts for each either. For example, it will pull in keyword ranking reports for free, give you Moz data on your site for free and display data on a number of social media networks without even having admin access to the page (e.g. Pinterest). This is great for tracking competitors as well as your own accounts.

Here are a few of the data sources that you can bring data in from:

Cyfe Integrations

Source: http://www.cyfe.com/

They’re constantly adding new integrations as well. It’s kind of like a mix between platforms like IFTTT and Google Analytics. It’s pretty amazing what you can do.

Check it out, watch my video on how to set everything up, and then ask me any questions you have. Enjoy!

Comments

13 thoughts on “Create Your Own Awesome Marketing Data Dashboard”

  1. 4th November 2014 Deven Patel

    Hi Matthew,

    Thanks a lot for the shout out! It’s much appreciated. 🙂

    Regards,
    Deven

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    • 5th November 2014 Matthew Barby

      Hey Deven, no problem. I’ve really enjoyed using Cyfe recently and I’ve only really seen the tip of the iceberg. Looking forward to playing around with some of the custom spreadsheet imports over the next few weeks so I’ll let you know how I get on 🙂

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  2. 5th November 2014 Joseph Ho

    Wow this is so cool! Thanks I will try it out!

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  3. 5th November 2014 Matthew Marley

    Never used Cyfe before will need to check it out. Have previously used DashThis which is really good, especially for creating client dashboards.

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    • 6th November 2014 Matthew Barby

      I haven’t used DashThis before but heard a few people talk about it on Twitter after I published this post – what do you think of it? Worth testing out?

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  4. 7th November 2014 Tuhin Parvez

    HelloMatthew,
    Sir, I am really very impress to read your article.
    You are very dedicated. Most of the person won’t want to share his/her strategies. But you are different.
    I salute you Sir 🙂

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  5. 8th November 2014 Alain

    This is a great video. Thanks for making it. I have been looking for this type of thing.

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  6. 11th November 2014 Keri Rice

    Hi Matthew, your post is in line with my site launching and you have some great points. Thanks for sharing it and I will definitely look into it more deeply. I will revisit in a few.

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  7. 24th November 2014 Matthew Marley

    Yeah I would defo check it out mate. The UI is really nice and there are lots of integrations and new ones being added all the time.

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  8. 14th December 2014 adRuby

    Cyfe looks cool. Thanks for sharing this resource. I will definitely look into it

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  9. 29th December 2014 Brenda Hayes

    Very interesting post, informative and helpful. Thanks for sharing!

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  10. 26th January 2015 Chris Baucom

    Cyfe is heaven sent! Like a gift falling from the cloud and delivering all the goods in one place. Thank you for the heads up Matt! Your content leaves you in a creation and curation category of your own!

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  11. 27th April 2015 Mihir shah

    digital marketing is mainly use for attract customer so, you need to make attractive dashboard. this is very nice information.

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