How to Find Google Plus Users Within Your Niche

Last Updated: September 1, 2014

Once you’ve set up your Google+ business page you might find yourself struggling to find people to follow that are related to your niche. Although I’m a big fan of the Google+ interface, their user search feature still needs a bit of work because it’s pretty hard to find anyone within it.

Like with other social networks, adding relevant users is a great way to gain some followers to your page. Obviously this shouldn’t be your only tactic but it’s a going starting point for the beginning of the campaign. Over time and various successful Google+ campaigns, I’ve found some time saving ways to quickly find users that you can add to your circles.

This Awesome Google+ Circles Spreadsheet

A little while ago I stumbled upon a collaborative spreadsheet that is regularly updated with well over a thousand different Google+ shared circles that you can follow. The circles have been categorised by interest/niche and have a link to the circle and the creator of the circle. This spreadsheet is my bible for finding any Google+ users that I want to either target or just simply view content from.

Google Plus Shared Circle Spreadsheet

You can check out the spreadsheet for yourself here:

Advanced Searches Within Google

Another great way to find related Google+ users is by using some advanced search operators within Google search. Advanced search operators can be used for all kinds of web research and if you’re involved within online marketing at all then you should really wise up on them – here’s a great resource related to advanced search operators.

The first search that we are going to carry out will look for shared circles within your niche: “shared a circle with you” inurl:posts “YOUR NICHE HERE

All you need to do is replace the “YOUR NICHE HERE” with your actual niche, for example, “travel”. This will then return results only from within Google+ that are posts where people have publicly shared circles related to your niche.

The next search will look for individual users’ profile pages. This will stop you getting any business pages and the search also makes sure that they are real people because it only returns results for users that have followers (h/t to Liz Quilty for part of this search): “have * in circles” inurl:about “YOUR NICHE HERE” “YOUR LOCATION HERE

Again, simply swap the “YOUR NICHE HERE” with your actual niche. You may also notice that I have included a part of the search that is location-specific. This will allow you to only find users from a specific country/city/region – which can be very handy for marketing purposes.

How Do You Find Google Plus Users

Do you use a method that I haven’t mentioned above? Let me know in the comments below because I’m always looking for neat ways to quickly find the types of people that I’m looking to engage with. Look forward to hearing from you!


About Matthew Barby

Global Head of Growth & SEO at HubSpot, award winning blogger, industry speaker and lecturer for the Digital Marketing Institute.

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5 Responses

Profesor de SEO

thanks for sharing the circle
Did you make the circle?

Matthew Barby

I didn’t make the spreadsheet – I found it online somewhere a while ago and can’t remember where! It’s awesome though!

Profesor de SEO

Thanks Matthew
Internet must be free

; D

Packers and Movers in Pune

Thank’s for the Guidelines being given by you guys.

It’ll really help in the expertizing the Technical skills.

I think this is one of the most important Info for me. I am very happy reading your Post.


Jesse Quist

Another great post Mathew, the spreadsheet is a great find…