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BuzzSumo Tutorial and Review

Last Updated:
9th January 2014
SEO Tool Reviews

BuzzSumo is a little known and relatively new tool that I've had the pleasure of using over the past couple of months.

Henley Wing, James Blackwell and the rest of the BuzzSumo team have done a fantastic job of providing detailed intelligence around industry influencers and successful content.

Just a quick disclaimer - I have no affiliation with BuzzSumo or any of the team and all of the opinions I have are my own (just so that you know I'm not talking rubbish!).

I've put together a full video tutorial on how to use BuzzSumo and a deep insight into what can be done with the tool. One thing to note at this stage is that it is still in beta, but it's also completely free!

Here's a breakdown of what BuzzSumo does:

  • Allows you to search for content that has been widely shared within social media sites.
  • Gather metrics around content and segment it by content format.
  • Quickly find guest posts, contests, videos, interviews and infographics.
  • Find out who the influential content curators/aggregators are within any niche.
  • Gather statistics on industry influencers and their associated websites.
  • Export all of the intelligence into Excel spreadsheets.

This is just some of the things that you can do with the tool, but when it's linked up with other tools, the possibilities really are endless.

When it comes to developing any kind of content marketing, social media or SEO strategy, BuzzSumo has become a key analysis tool that I use (hence why I've created a full tutorial for you all to see!).

The full video tutorial is below. Feel free to ask any questions that you may have in the comments section below:

Want more useful video tutorials? Subscribe to my YouTube channel now!

Comments

17 thoughts on “BuzzSumo Tutorial and Review”

  1. 9th January 2014 Charles Floate

    Need to start using this. Haven’t been able to get onto looking at it for about a month, I’ll bookmark this and take a look at it when I get some free time!

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    • 9th January 2014 Matthew Barby

      If there’s one tool that I recommend you check out, it’s BuzzSumo. You can do SO much with it. I’m running this tool at the heart of a load of my content marketing campaigns. For blog owners it can offer immense value simply by understanding what content works and who the major curators/aggregators are.

      Considering it’s free – this has to be the best tool that I’ve used in any digital campaign of late.

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  2. 9th January 2014 jwblackwell

    Matthew, thank you very much for the video and reviewing BuzzSumo so highly. If anyone wants to drop us some feedback we’d love to hear from you. Either through the widget on the site or to team at buzzsumo.com

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    • 9th January 2014 Matthew Barby

      Thanks for this, James. No problem on the review – love the tool. Do you guys have any plans for future features?

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      • 9th January 2014 jwblackwell

        Yep we’ve got lots of stuff planned 🙂 We may publish a roadmap at some point but you can expect several new features in the next few days. Some of those were actually touched upon in your video, including stuff related to the Influencer categories and filtering! There will also be better Twitter integration over the next few weeks making outreach easier within the platform.

        We’re always keen to hear from users though, especially with stories about how they’re using the tool.

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        • 10th January 2014 Matthew Barby

          That’s great to hear, James. Would love to get a look at the roadmap at some point 🙂

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  3. 9th January 2014 Gregory Smith

    Another awesome affiliate scheme tutorial!

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    • 9th January 2014 jwblackwell

      Not quite sure what you mean…But as a co-founder of BuzzSumo I can say for certain that not only is Matt completely unaffiliated with us, but we don’t even have an affiliate scheme, nor do we even charge anything for the product since we’re still in a beta phase.

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  4. 9th January 2014 Martin Oxby

    We have been using BuzzSumo both for Social Media purposes for quite a while now and now starting to use it for website outreach as well, its simple user interface, does-what-it-says-on-the-tin approach makes it a really great tool and it has permanent place on the bookmarks/shortcut bar now as well. Highland recommend it.

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  5. 14th January 2014 Brian Dean

    Good stuff, Matthew.

    I finally decided to give BuzzSumo a shot after reading your (very well done) review. You’re right: this tool has A LOT of potential uses for SEOs. And the fact that it’s free makes it a no-brainer.

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    • 15th January 2014 Matthew Barby

      Hey Brian,

      Yeah, BuzzSumo is awesome! Glad you found the review useful – if you haven’t read my Moz article today then give it a read because it shows loads of awesome ways to make use of BuzzSumo.

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      • 16th January 2014 Brian Dean

        Cool, thanks Matthew. This one, right (http://moz.com/blog/the-power-of-authors-and-content-for-link-building)? I somehow missed it the first time around. I’ll read it today.

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        • 16th January 2014 Matthew Barby

          That’s the one – let me know what you think 🙂

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  6. 16th January 2014 Adil Boudouma

    Thank you

    http://www.youtube.com/watch?v=JiuSMCnt-os

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  7. 29th January 2014 andy

    Cool, thanks Matthew. This one, right (http://www.fourseasonnews.blogspot.com/.. I somehow missed it the first time around. I’ll read it today.

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  8. 13th February 2014 baldarab

    Wow – looks fantastic. Annoying in that I’ve just paid a VA to do work that I paid handsomely for but could have just got from this tool. Thanks for the review and intro, Matt.

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    • 14th February 2014 Matthew Barby

      No problem, the tool offers so much valuable information and they keep adding new features so I’m sure you’ll get some use out of it in the future.

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