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One of my favourite free SEO tools that I must use at least once a day is Niels Bosma’s SEO Tools plugin for Excel. You can do all sorts of online analysis directly within Excel via the plugin, plus you can link up to the likes of Google Analytics, Majestic SEO and SEOlytics for even more power.
Check out the full tutorial video below where I show you exactly how to carry out in-depth link analysis and also how to perform a quick on-page SEO audit of your website.
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A UK based digital marketing consultant, Matt oversees digital strategy at Wyatt International. He is a columnist for many different SEO publications, a lecturer for the Digital Marketing Institute and speaks at events across the UK.